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Paper on webshop seals published

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The paper "Webshop Gütesiegel - Perspektive der Nutzer" by Lukas Aldag, Anne Hennig and Melanie Volkamer has been published as open access publication in the journal Datenschutz und Datensicherheit (DuD).

The authors investigated what users generally look for when shopping in online stores, what understanding users have of seals of approval and how seals of approval influence purchasing behavior. The results show that although users perceive seals of approval as trust-building factors, their knowledge of seals of approval is rather abstract. It would be important for users to be informed about test criteria and their significance, for example, in order to make informed decisions.
Read the article (German only)

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